Personalization Rules for Covid-19
Web Wisconsin • April 6, 2020
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Update your sites about Covid-19 related changes with new Site Personalizations rules, especially designed for communicating with your site visitors right now. By adding Personalization rules such as popups, notifications and rows, you’ll show your clients that you’ve got their best interests in mind and site visitors will know they’re visiting sites that are reliable, relevant and up-to-date.
Personalizations rule for this unusual time
With all the changes around the world these days, it’s more important than ever to keep site information up to date. Personalization rules enable you to do this quickly and easily via a popup, new row, notification banner and more.You can add rules to convey any type of message you have. Some examples:
- Let site visitor know about actions you're taking to make this period easier to for them.
- Direct users for more info about the Covid-19 pandemic.
- Announce that you started selling online.
- Notify customers that a restaurant is open for deliveries and takeaway.
- Offer contact details in case a business is temporarily closed.
- Direct visitors on how they can donate to organizations that need help right now.
How personalizations work
Personalization rules are actions that take place on your site when a certain trigger occurs. The trigger can be based on time of day, number of site visitors, location of the visitor, device, etc. For COVID-19 related messaging, you may want the trigger to be as general as possible - for example, whenever someone visits the site.
As for the action, it can be a notification bar at the top of the site, a popup, new row and much more.
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