Effective immediately, every new site you build with a custom domain is automatically protected with SSL.
This means the connection between the site and its visitors is safe, visitor data is protected, and both you and your customers get a boost to your brand reputation.
Protecting the sites you build with HTTPS is incredibly important for your business, as it creates a positive experience for visitors, boosts your reputation, and builds trust with customers and potential customers.
Why SSL is so important for your sites, and your business
When your site has an SSL certificate, the connection between site visitors and the site is secure. This means:
Data transferred between the site and its visitors is encrypted, so no one can intercept it.
Content on the site can’t be changed by anyone other than the site owner.
Site visitors see a lock icon in the address bar, boosting the site’s brand reputation and increasing visitors’ confidence and trust.
When there’s no SSL certificate, browsers indicate that the site is “Not secure”; this discourages visitors from browsing.
The site gets a SEO boost for having HTTPS enabled on it.
All new sites with custom domain are automatically protected. If you have older sites that don’t have SSL certificates, now is the time to generate them, at no charge.
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