Improved Store Functionality
New online stores have improved functionality, so it’s easier to build great-looking, high-converting eCommerce websites.

With so many people moving to online sales these days, offering an easy-to-use, quick-loading eCommerce solution is more important than ever. The improved store makes this possible with faster performance and improved SEO. It’s available in new websites, and if you add a store to an existing site.
What You Get with the Improved Store
The improved store is made up of separate pages: Homepage, Category, Product and Checkout & Cart. These pages are connected to each other, and to store data, and accessible via the eCommerce panel. With these new pages, you get:
- More design flexibility: Fully customizable Store Homepage, and the ability to add widgets to Product/Category pages.
- Improved SEO capabilities: In the past, URLs contained both product/category name and ID. Now, the URL displays only the product/category name, for improved SEO.
- Better performance: The new Store Homepage loads quickly, for a better shopping experience.
- Data accuracy: All store pages are connected to the Store Catalog, so when the store is updated, the site updates too.
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